London as I know it

Do you get that feeling? I do. You know the feeling-that feeling, the feeling you get when you are surrounded by all that matters. The feeling of culture, the feeling of fashion and the feeling of the swinging history of London. This feeling is felt in Ladbroke Grove. Saturday afternoon- Portobello Market. The sounds of the funk soul blazing from the boombox's, the smell of the fritters from the food stores and the smell of the dusty vintage clothing from the back of the market. The community of fashionistas combined with the old skool Caribbean community, combined with Notting hill's rich-it all adds to the feeling, the energy, the vibe.

Venture East to the quirky Brick Lane and get the 'feeling' again, just with an East-end vibe. Trod the cobbled pavements along the gently curving mile, past the Bangladeshi restaurants, past the secret studios and into the vast warehouse-like vintage stores for the same eclectic vibe.

These are just two of the strong locations in London that really bring my spirits up. But don't think that's all we have. You see, London as we know it, is full of vast cultures and classes that have created these offbeat hot-spots. In each of these communities, a handful of trend setters emerge. This is what creates London's unique style. Innovative styles and ideas have emerged from our vast community and Fashion East is one company that has their finger on London's true un-describable style. Recognising designers who understand the industry on an international level, Fashion East represents London and the diverse communities we hold.
Showcasing the work of three young designers each season, the designers add a breath of fresh relevant air to London Fashion Week. From the customised and recycled collections of the eco-label Noki House of Sustainability, to the cheeky slogan loving Henry Holland, each of their designs are created simply to make way for the next cool kid to come through and follow.

As London Fashion Week shows move away from the Grand locations to warehouses, each year London shows it's true colours. Because let's face it, it isn't the glitz and glamour of the West End that the tourists seem to veer towards, it's the jewels in each of the compass directions where the true flavour is felt.